About Us

Our mission is to improve the use and sharing of resources to create a stable environment where all life thrives.  We do that by helping individuals and organisations reimagine their approach, resulting in increased happiness, productivity and financial stability.

At the heart of Better Century is a community wanting to make a better future through individual or collective action.  Individuals and organisations support one another as well as organisational thinking.  Information shared helps develop projects and supports challenges.

We generate funds by; connecting people and organisations with suppliers, through the delivery of consultancy services and development of projects.

Our Principles

  • We have faith in the shared nature of humanity

There is a sameness in our desire to tackle the climate and ecological crisis, and the most valuable asset in achieving that is us, the people.

  • Without our community, we are nothing

Participatory governance and decision-making at the lowest practical level are practiced.

  • It is only through open dialogue that we arrive at the truth

Information flow is encouraged and not controlled by any one individual or group. 

  • We work collaboratively to lower barriers to entry

We are inclusive so everyone can get access to the right information.

  • It is each person’s right to be who they are

To make up their minds about things and take responsibility for their behaviour.

  • Operate consent-based decision-making

As opposed to voting (the tyranny of the majority) or consensus (the tyranny of the minority).

  • We balance needs

Short-term and long-term: the contributions and needs of all our community (the individual and the collective), central and local. 

  • Regenerative culture

We work to ensure the health and diversity of individuals, communities, institutions, customs, and other life forms.

Organisational Impact

Annual savings made through behavioural change technology use

0 KG Plastic Waste

0 Tonnes of CO2

0 m2 of Land Not Used in Food Production

Our Business Model

By establishing ourselves as a Community Interest Company we live our values.  We are obliged to serve our community over the interests of our shareholders and as such are legally bound to distribute 65% of profits to charities and community initiatives.

There are three means by which we generate income:

  • We aim to be the trusted site for sustainable living. In the second half of 2020, we will begin to generate money from click-throughs to community referred business sites and by leasing our content and functionality to companies so they can better support their customers in living more sustainably.
  • Consultancy services.  Our associate consultancy allocates 20% of fees to the running of Better Century.
  • Projects.  Projects developed by Better Century and its partners will result in the creation of new organisations and investment funds.  Better Century will be paid for its support in establishing these projects.

Meet the Team

Tom Beckett
Founder & Managing Director

With over a decade of experience working for the environment, Tom founded Better Century to help initiate a shift in culture. He scaled organisations since his twenties, from his own business through to charities and a political party.

Tom Beckett
Founder & Managing Director
Russell Stanley
Co-Founder & Technical Director

Russell likes to build stuff. Especially stuff that makes the world a better place. This is why he got involved with Better Century. He lives on a boat in Suffolk, England with his 2 fantastic children and wonderful and understanding wife.

Russell Stanley
Co-Founder & Technical Director
Dessi Popova
Community Partner

Creating communities that are transformative takes skill and experience. Having blitzscaled online communities in the areas of gaming, e-learning, and recruitment, Dessi joins Better Century to create a buzzing community that will change the world for the better.

Dessi Popova
Community Partner
Matthew Scott
Affiliate Consultant

Having led digital marketing teams which have facilitating tens of millions in revenue for organisations through affiliate marketing schemes, Matthew has joined Better Century to help it realise significant revenue through our community referred products and services.

Matthew Scott
Affiliate Consultant
Patrick Andrews
Advisor

With decades of experience, a lawyer for corporates Patrick joins Better Century as he believes we can create a more connected, compassionate world through organisations like ours. He guides and facilitates us to access our collective intelligence, so to serve the community as a whole.

Patrick Andrews
Advisor
Rob Bernard-Weston
Non Exec Director

Rob is an entrepreneur and CSR guru. He has founded several enterprises including an eco-hotel and bakery, as well as being a consultant to leading brands such as Microsoft & Unilever. Rob believes people are the solution and brings his 30 years' experience to provide Better Century strategic direction.

Rob Bernard-Weston
Non Exec Director
Alan Dawson
Advisor and Consultant

Alan has thirty years of building and launching companies in the telecommunications and technology space in the UK and abroad. He is helping Better Century as he believes we can do far better than we are currently doing today to make the world a better place. He inputs into strategy, sales, partnership and new product development.

Alan Dawson
Advisor and Consultant
Rachel Hazel
Partnership Manager

Rachel has over 20 years’ experience in commercial marketing and communications across the telecoms, IT and service industries. Two years ago she started her personal eco journey, and now brings her drive and enthusiasm to Better Century.

Rachel Hazel
Partnership Manager